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Making a good impression at a networking event

September 13th, 2017

Hundreds of influential business and marketing managers in one space equals one incredibly lucrative networking opportunity. With new working relationships and additional business on offer, as event driver specialists, we share our experience on how you can make a great impression:

Arrive in style

You can have the best sales pitch in the world, but if your image isn’t up to scratch, you could be limiting the potential benefits from the event. The first step in doing this is to arrive in style—a beat-up old car simple won’t cut it.

If you will be driving, make sure you have your car valeted beforehand — after all, if you can’t be bothered to keep your car clean and tidy, how will your organisational or management skills compare?

Have plenty of business cards

They may seem dated in our digital world, but there is definitely a place for business cards at a networking event. Having all of your essential contact information at hand looks more professional than scribbling down your details on a scrap of paper. Make sure you include your LinkedIn details on the card to connect with other attendees and make sure to get enough printed to see you through the duration of the event.

Be aware of your body language

Confidence is key at a networking event, but when you’re surrounded by your peers it can be daunting. It’s okay to be nervous, but try to make sure the nerves don’t affect your body language. Standing with crossed arms and a hunched back will give the impression that you’re uninterested, whereas good posture and an open stance will make you seem welcoming to others. Even if you’re nervous, a smile can be a great ice breaker!

Don’t just talk about yourself

Everyone at the networking event will have some sort of personal gain, whether that’s strengthening working relationships or the potential for new business. However, nobody wants to hear your entire life story!

Failing to take an interest in the people you are talking to does not result in healthy working relationships. You risk coming across as self-absorbed, so make sure you ask questions to get to know the other attendees better. Connect on a personal level, whether it’s through a shared interest or hobby, and you and your business will become memorable.

Dress appropriately

When it comes to networking events, each will usually have their own dress codes. However, generally, it’s best to dress smarter to reflect your professionalism. A suit is a must for formal dress codes, but even if the event is more relaxed, it’s best to stick to a shirt and chinos. That way, there will be no chance of feeling underdressed!